Episode 99 Beer Always Starts as a Joke.

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Ever wanted to know if you’re a closeted hipster like Jessica? Here is the quiz we made her take at the end of this weeks show; How Hipster are You Quiz.

This week we had a great time talking to co-owner of Talisman Brewing Company, Joann Williams. We were incredibly grateful for the time she had for us since Talisman Brewing Company has been working extra hard with opening their new tavern over this past weekend in Ogden. We are certain she probably preferred a nap instead of talking to us, but so happy we had an opportunity to listen to their story!

 

It is pretty incredible when you hear a business “started as a joke” and then hear that they are now living and thriving in their dream. Husband and wife brew team, Joann and Dusty, were transplants to Utah via Hill Air Force Base. Once it was time to retire from the military, Dusty was egged on by one of our favorite locals, James Fowler of Sugar House Distillery, to take the leap and start a brewery. We really wanted to name this episode, It’s James Fowler’s Fault! We are certainly glad he made that push for a craft beer business that Ogden really needed! So, great job James! High fives all around. Where did the name, Talisman, come from you ask? With Celtic descent from mostly Wales, Dusty decided that the talisman was the prefect emblem of good luck that they would need to grow this beer experience and business in a generally unfriendly, non-beer loving state. It makes their beer caps super fancy, too!

Joann and Dusty started Ogden’s first full brewery on Gibson Street. They are two years in and are currently distributing to local grocers and to the Utah liquor stores, as well as on site. Over the weekend of the 13th and 14th this month (April) they also opened a new tavern. Joann explained to us the legalities of operation and how they will be incorporating the community into this venture with music and food trucks! Currently they have 10 beers with a revolving door of seasonal beers and a special anniversary release coming up in celebration of their 2nd year. Not only are they giving back to the Ogden,Utah community through volunteer work and numerous food and clothing drives, they have started Beer Yoga at their location, they offer event space and brewery tours, and Talisman Brewery Co. offers all types of classes to both adults AND kids! Yes, you read that correctly, beer is science and kids can learn about it too! You can find their calendar by clicking HERE.

One of the most fascinating aspects of Talisman Brewery is their label artwork. Finding an artist that is cohesive with your business vision is imperative. Dusty and Joann found just that in an artist from the Philippines! Take a listen for more detail on how the artist was found. We could keep writing but want you to listen to their awesome creation story! Head up to Ogden to 1258 Gibson or check out one of their brews at a local Smith’s, Winco, Harmon’s, or liquor store this weekend!

Also, Talisman Brewery Co. runs fun social media campaigns you should participate in through hashtags such as #adventuresinIPA and #firstbreweryinOgden. You can find them on Facebook, Instagram, and Twitter!

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